ผลิตภัณฑ์นี้ไม่ขายแยกเป็นชิ้น คุณต้องเลือกอย่างน้อย 1 ปริมาณสำหรับสินค้านี้
โดยการซื้อสินค้านี้คุณสามารถเก็บได้ถึง 790 คะแนนสะสม. รถเข็นของคุณจะรวม 790 คะแนน ที่สามารถแปลงเป็นบัตรกำนัลของ 7.90 ฿.
The year 2009 marked the first time in Thailand’s business sector when a newly-launched book aspired to break long-standing business rules. The book goes against the boiling torrent of business practice, in which happiness is traded for suffering, deterioration is caused to gain success, victory is achieved through destruction of rivals, and business fiercely strives for survival, though this cycle ultimately leads to the fall of all contestants and the society as a whole.
With the courage to declare the truth against mainstream economic principles, this brave little book, White Ocean Strategy, has ignited significant change in Thai society. Its readership has amounted to more than 400 000, while more than 500 leading organizations, in the public and private sectors, have participated in the White Ocean Organization network. An approving buzz has resounded around the country and abroad. The author, Danai Chanchaochai, has travelled domestically and internationally more than 500 times, to give talks to a total audience of more than 100 000. White Ocean Strategy has been selected as a supplementary book or integrated into management curricula in leading universities.
Bringing business back to the path of happiness and sustainability by jointly creating White Ocean enterprises, is the essential first step in changing a business battlefield into a field of love and trust, where all the benefits are shared and society regains its love and warmth, friendship, trust and sustainability. Therefore, this book has been considered a savior in an era of great crisis for economic and social entities worldwide. It has become the only way for companies to escape downfall caused by the old business life-cycle, and it is very useful for the establishment of a new business that stands firm with dignity.
Having attracted international attention, White Ocean Strategy was translated into English and published in 2012. It will be a textbook of management principles developed by a Thai and read by people in front-row universities, state and private organizations globally. It is aimed at offering the virtuous business approach as an alternative path that unifies business, society, culture and nature leading to the sustainable beauty of this world we live in.
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